We have a lot of store events going on across the countries. Please see the pictures below and get a view of the beautiful DAY decorations from different stores in UK. We love!
DAY event at Morgan Clare
What a beautiful DAY window at Lewis Yates!
Blessed, Newark, amazing DAY SS13 outfits
Doddie Stark welcomes the summer in DAY!
The Easter holiday is just around the corner, but what to wear? Be inspired for the perfect Easter outfit from the pictures below, and get dressed for Spring, sunshine and lovely family dinners. Happy Easter!
DAY Odyssey – beautiful jacket with feminine shape and modern print.
DAY Crystal - cool necklace inspired by ancient religious accouterments.
DAY Vidar – feminine camisole with lace details and loose fit.
DAY Almera – a beautiful timeless dress perfect for Easter.
DAY Purist - classic blazer with a delicate touch of minimalism.
DAY Glowing - cool pants that are both classic and comfortable.
DAY Gweneth Printed - the perfect bag to all of your essentials.
Today we just want to share some great Danish press clippings! The sun is shining in Copenhagen, and it finally feels like Spring. Check out the pictures below and get inspired by the beautiful Spring/Summer collection.
DAY Ornamental shirt in Alt for Damerne.
2ND DAY Neon Flash dress in ELLE.
DAY Light Twirling top in Eurowoman.
Yesterday we were shooting lookbook for our Winter collection, which will be in stores from November. The photoshoot took place in beautiful surroundings at Atelier Ditlev, Frederiksberg, and Niels Ditlev was the photographer. It was a very long day, but the hard work definitely payed off! Take a look behind the scenes at the pictures below.
The make-up artist is working on the model backstage.
2ND DAY look.
Christina Dueholm from Passionsforfashion is posing for a jeans lookbook.
The hair has to be perfect..
Christina is getting ready for the shoot.
The lovely Swedish model in another cool 2ND DAY look.