colors | DAY Birger et Mikkelsen

I spend a lot of my time here in India in traffic. Getting from one visit with a supplier to another. It may sound a bit tiresome to be stocked in traffic and go with different drivers everyday but to me its really not. In fact it’s one of the most immediate ways to get inspiration – Everywhere I look there’s a new scenario of something vibrant, beautiful or really colorful to capture.

I can always find inspiration for new prints, color combinations, patterns, artworks, garment details, draped effects, color scales, fabric mixings, styling, storytelling and collection moods.

All these beautiful people in there very different environments compared to my world is so inspiring to look at. So I promised my self a long time ago that I will never fall a sleep in the Indian traffic. I need to be awake to capture these instant moments with my camera.

The only challenge is that my drivers often drives quite fast and I therefore only have a glimpse of a second to capture the right moment..

Here is some of my pictures from this trip. Some of them I will be using for inspiration and some is just for fun – Mostly to give you an idea of the huge variety there is everywhere you look here.

The heat is on! Man on bicycle protecting himself from the heat by covering his face.

Green and yellow moments in traffic – Mixing green and yellow tones could be cool for a high summer collection!

Blankets in different patterns, qualities and fabrics. – I believe that patterns and color mixing will be a big trend for autumn.

If you look at the light that hits the camels face, body and legs you will find a beautiful color scale of brown and grey tones - These colors could easily be interpreted into a part of a classic color card for an autumn or winter colection.

Holy cows on the street. I always play a game with myself when I’m driving in traffic: To capture as many pictures of holy cows in the streets as possible. My record so far is 35 in one trip. Still counting!