What does a Visual Merchandiser really do? Meet DAY`s Visual Merchandiser Manager and see how her workday look like!
Brigitta is the head of DAY`s Visual Merchandiser team. Her job consists of everything the customer sees before and when they enter a store.
The environment in the DAY stores are carefully planned into every single detail. With a close cooperation to Keld Mikkelsen (Founder&Owner) and Marianne Brandi (DAY HOME designer) she makes strategic plans for how the collections should hang and what should be on the tables.
Every small detail counts, they are helping to create the environment. It`s not just the closet but also the right music, smell, light etc.
Brigitta doing guidlines for each collection for all DAY `s wholesale, retail and franchise store. Along with her team they are visiting all DAY stores and helps to make decorations, mannequins, rails etc.
Brigitta is also make all things ready for sales and holidays. What should the signs look like, what kind of stickers are we using etc. All the ideas comes from her and together with the graphic designer they makes signs, banners, stickers etc.
Its a creative job to be a Visual Merchandiser but also a job where every workday is dynamic with a lot of projekts going on! – “The best thing about my job is that I can be creative and is close to where it all happens” says Brigitta.